How it looks
Pick a question type and see how it appears on your website.
users abandon a survey before finishing it.
At an average 20% completion rate you only hear from the patient ones. Those are rarely the customers you most urgently need to understand.
Ask too much at once and you get no answers. And without answers, you keep deciding on gut feeling.
Even when answers come in, they end up as numbers in a dashboard nobody opens. What’s missing is the link to the market: What else do customers say about you, and does it fit together?
