Checking reviews, mentions and competition individually for every client costs time that day-to-day work usually does not leave. Screening often stays superficial or does not happen at all.
At the same time clients increasingly expect you not only to deliver campaigns, but also to know how their brand is perceived in the market. Most agencies only see what the client reports – not the full picture.
The result: A client notices a reputation issue before you do, and you hear about it in an unhappy email instead of your own reporting.