livestep - AI solutions for automated customer communication
Blog & Resources

What companies should know
to make better decisions.

Market perception, AI visibility, competition, and positioning.
Insights for decision-makers in mid-sized companies who want to understand before they act.
Brand Intelligence Software: What It Is, What It Does, and Who Needs It
07.07.2026

Brand Intelligence Software: What It Is, What It Does, and Who Needs It

Brand Intelligence Software measures how you're really perceived – in forums, reviews, and AI answers. What it is and who needs it.

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What is Generative Engine Optimization? GEO explained simply
30.06.2026

What is Generative Engine Optimization? GEO explained simply

A new term is making the rounds in marketing departments: GEO. Not geography, not location data. Generative Engine Optimization describes how companies ensure they appear in the answers given by ChatGPT, Perplexity, and Claude.

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What your competitor is doing in forums - while you’re watching their website.
25.06.2026

What your competitor is doing in forums - while you’re watching their website.

Competitive monitoring stops at the competitor’s website for most companies. That’s just the surface. What lies beneath — in forums, communities, and AI answers — decides who wins.

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The new channel your marketing isn’t measuring yet.
23.06.2026

The new channel your marketing isn’t measuring yet.

AI visibility is the new channel barely any mid-sized company has on its radar. Those who become visible there now gain an advantage others will first have to catch up with.

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The market has an opinion about your company. You don’t know what it is.
18.06.2026

The market has an opinion about your company. You don’t know what it is.

Between what you believe and what customers actually say, there is a gap. It costs you revenue and budget. This article explains why — and what you can do about it.

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Your competitors have weaknesses. You just can't see them.
29.05.2026

Your competitors have weaknesses. You just can't see them.

Every competitor has blind spots. livestep shows you where they're falling short in their customers' eyes - before you miss the opportunity.

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What customers really say about you. And why you probably don't know.
28.05.2026

What customers really say about you. And why you probably don't know.

A forum post from three months ago. A question in a sales call that catches you off guard. That conversation could have gone differently - if you'd known what was being said about your company out there.

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Your customers aren't googling anymore. What that means for your marketing.
12.05.2026

Your customers aren't googling anymore. What that means for your marketing.

A buyer is looking for a new supplier for hydraulic components. He doesn't type his query into Google. He asks ChatGPT.

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