Playbook

See what matters right away.
Act before others do.

The Playbook automatically checks your SEO and AI visibility across 114 points. You see immediately what to do – and keep the overview, whether you implement yourself or work with an agency.

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Playbooks for SEO
and AI visibility

114

Checkpoints,
scored automatically

100%

automatic –
no manual effort

∞

Overview for you
and your agency

Your Playbooks

Two Playbooks. 114 checkpoints.

Each Playbook scores a distinct part of your digital visibility – 114 checkpoints, fully automatic, with concrete tasks you can act on immediately.

Playbook 1

SEO visibility: What Google really sees.

Technical foundation, content quality, site structure and performance – 80 checkpoints, scored automatically. Critical gaps become tasks right away, prioritized by impact.

Playbook 2

AI visibility: How often does ChatGPT name you?

AI systems like ChatGPT, Claude and Perplexity replace Google search for more and more questions. 34 checkpoints measure whether your brand appears in those answers – or stays invisible.

How it works

Set it up once. Benefit continuously.

The Playbook runs automatically. You don’t enter data or read reports. You see directly what to do.

Automatic checks

All checkpoints are scored regularly and automatically. You see where your company stands.

You see immediately what to do

When a checkpoint scores negative, you see immediately what to do – with explanation and priority. You create the task yourself when you’re ready to tackle it.

You keep the overview

Whether you implement yourself or work with an agency – the Playbook always shows who did what and what is still open.

Example checkpoints

What the Playbook checks for you.

Every checkpoint is explained clearly. You see immediately what it means and why it matters.

Critical – action needed

Core Web Vitals: LCP above threshold

Your load time exceeds Google’s threshold. It affects your homepage directly.

High

Meta descriptions missing

Google generates automatic snippets. They are rarely conversion-oriented.

High

Brand barely visible in AI answers

Competitors are mentioned by ChatGPT and others three times more often than you.

Medium

Schema markup missing on product pages

Structured data helps Google and AI systems classify your content correctly.

Medium

Passed

HTTPS active on all pages

SSL certificate valid, all HTTP requests are redirected.

robots.txt configured correctly

All relevant areas are accessible to crawlers.

XML sitemap submitted

Sitemap is in Google Search Console and error-free.

Authority: imprint & contact present

E-E-A-T signal: clear attribution of content to a company increases trust.

FAQ

Everything important about the Playbook at a glance.

How often are checkpoints updated?

The Playbook updates automatically whenever new platform data is available – daily, weekly or monthly depending on your plan. No manual work required.

Are the recommendations tailored to my company?

Yes. Every score is based on your domain, your competitors and your industry. No generic checklists.

Do I need technical knowledge?

Not for the Playbook itself. Checkpoints are explained clearly. Some resulting tasks may need technical implementation – the Playbook is the foundation, not the replacement.

What happens when I mark a task as done?

The Playbook rechecks automatically. If the check passes, it stays green. If not, the task opens again. You see immediately what is still missing.

Can my agency access the Playbook too?

Yes. You can grant access to external partners. They see the same checkpoints and tasks, and you keep the overview.

Stop guessing.
Start knowing.

Your Playbook is waiting. Set it up – and see where you stand right away.