Citizens, press and the public speak online long before an official response is even possible – in comments, on social media, in local forums. That sentiment forms entirely outside your own communication.
At the same time, topics often develop online faster than classic surveys or town halls can capture them. Most parties and municipalities therefore only see a fragment, while trust is already shifting continuously.
The result: criticism reaches the press before it is even known internally – and then only damage control remains instead of preparation.
