If you want to know how your company is perceived, you look at reviews and mentions. That's a good start – but only half the truth. Your market doesn't just talk about you. It talks about topics, questions, problems and buying decisions – often without naming you. If you don't know those conversations, you communicate past the market.
Alongside automatic company monitoring, you can add targeted keywords in the Knowledge Hub. For every keyword, livestep continuously collects signals from forums, trade media, review platforms and social media – and scores them by sentiment and relevance.
The result: you don't just see what the market says about you, but what moves it in general. What customers ask before they buy. Which topics are gaining importance. Where your competitors have weaknesses you haven't claimed yet.
How is your product discussed – even without a direct brand mention? What do customers say about the category you operate in? A prefabricated home manufacturer tracking “prefab house defects” as a keyword sees which pain points buyers care about in general – and can shape communication accordingly.
What do potential customers search for just before buying? Keywords like “prefab house cost”, “best provider comparison” or “EV range winter” show when purchase decisions happen – and whether you are visible there.
What is being discussed about your competitors? Where are they weak? Which topics do they own successfully? A keyword like “Bien-Zenker reviews” immediately shows a prefab provider which arguments make the competition strong – and where they are vulnerable.
Which topics are gaining traction in your industry right now? ESG, sustainability, AI adoption, new regulation – whoever spots these developments early doesn't react too late.
Keyword signals flow into the dashboard as market signals and can be filtered there – separate from company mentions, but visible in the same overall picture.
Classic monitoring tools are keyword-based – you enter a keyword and get mentions back. Useful, but limited to what you already know.
livestep combines both: automatic company monitoring finds what the market says about you – without you having to define keywords for it. The keyword feature adds targeted market observation for topics that go beyond your company.
During the first setup you can add keywords right away. That has a practical effect: even the first crawl delivers significantly more signals – not only from company mentions, but from the full market context of your keywords.
Especially for companies with still few online mentions of their own, keywords deliver relevant market data immediately. The first situation report becomes more precise and more useful.
| Plan | Keywords | Price |
|---|---|---|
| Starter | 5 keywords | €89/month |
| Growth | 15 keywords | €199/month |
| Business | 40 keywords | €399/month |
Brand intelligence is more than reputation monitoring. If you understand what your market is discussing – beyond your own mentions – you make better decisions in marketing, product development and positioning. Keywords in livestep make exactly that possible: not only watching how you are perceived, but understanding what really moves the market.
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