What is Brand Intelligence?

Brand Intelligence is the systematic evaluation of what customers, media and AI systems say about a brand — to derive decisions. livestep connects sentiment, visibility, trust and positioning in one platform and turns that into concrete next steps.

livestep is a Brand Intelligence platform for companies and marketing leaders. It analyses how your company and competitors are perceived in reviews, forums, social media, trade media and AI answers — and derives prioritised recommendations.

What does livestep cost?

livestep starts at €89 per month (Starter). Growth is €199 and Business €399 per month, excl. VAT. There is no minimum term. If your monthly credit allowance is not enough, you buy extra credits once — without changing plan.

Which sources does livestep analyse?

livestep reads social media, LinkedIn, YouTube, Reddit, review platforms such as Trustpilot and Google Reviews, forums, communities, blogs and trade media. Wherever your company or competitors are mentioned, livestep evaluates the signals together.

How current is the data?

Depending on your plan, livestep updates your data monthly, weekly or daily — automatically. You can also trigger a manual refresh whenever you need the latest picture.

What is AI visibility and how is it different from SEO?

AI visibility measures whether and how often your company is named in answers from models such as ChatGPT, Perplexity, Claude, Gemini, Grok and Llama. SEO optimises how you appear in classic search engines. AI visibility is an extra channel classic SEO tools do not cover. livestep shows your score versus competitors and which PR, content and positioning moves improve it.

How is the AI Copilot different from ChatGPT or Claude?

ChatGPT and Claude answer from general training. The livestep AI Copilot answers only from your Knowledge Hub — your company, competitors and audiences. Every statement points to concrete sources. If the Copilot cannot back something up, it says so.

Where is my data stored and is it used for AI training?

livestep is hosted in the EU and processes data exclusively in the EU. Infrastructure runs on AWS with certifications such as ISO 27001 and SOC 2. Your content is not used to train generative models and is not shared with other customers. The data processing agreement under GDPR Art. 28 is available in your account.

Do I need technical skills or a marketing team?

No. livestep presents results clearly — with a situation report, clear statements and prioritised next steps. You set up your Knowledge Hub once; analysis runs automatically after that.

Can I cancel monthly, and what happens to my data?

Yes — there is no minimum term. After cancellation, livestep deletes all your data within 30 days, fully and irreversibly.

Brand Intelligence for Marketing Leaders

20 hrs

saved by a marketing employee each month when competitive research is automatedAsana Research 2026

81%

of consumers only buy from brands they trust. Trust is built through perception.Edelman Trust Report 2023

90%

of marketing leaders report rising research effort while resources stay the sameManagement Monitor

What livestep measures

No piecing together from multiple tools. All relevant marketing metrics, continuously updated, in one dashboard.

Sentiment

What customers really say about you: positive, critical, neutral.

AI visibility

How you appear in ChatGPT, Perplexity, Claude and more.

Competition

What competitors do and where they are weak.

Reach

Potential reach of your mentions and advertising-value equivalent.

Reviews

All platforms. All stars. One complete picture.

SEO

Keywords, website audit, backlinks, trend monitor.

Brand Presence Audit

70+ checkpoints show where you are strong and where action is needed.

Social media

X, LinkedIn and Meta: mentions, topics, trends.

Trust

What strengthens trust in your company — and what undermines it.

Surveys

Direct feedback from website visitors and customers.

Agents

Automatic alerts in Slack, HubSpot, Asana and more.

Media Manager

AI images and videos with automatic company context.

The problem

Lots of numbers. No answer.

Traffic in one tool, mentions in another, reviews in a third, SEO in a fourth. Every number is correct. None of them tells you how your company is really perceived — or what to do next.

That costs hours every month piecing things together. And it costs decisions based on a partial picture: a critical review is noticed too late. A competitor owns a topic before you see it. An AI recommends them instead of you.

livestep brings all signals together and tells you what to do.

Situation report

What matters today. In two sentences.

livestep summarises what really counts from hundreds of signals across forums, trade media, reviews and AI answers. No raw-data dashboard you have to interpret first.

More about analysis →

AI visibility

Do you show up when someone asks ChatGPT?

More people use AI for buying decisions. livestep measures how you appear in ChatGPT, Perplexity, Claude, Gemini, Grok and Llama — with rank and competitor comparison.

More about AI visibility →

Agents

Your team is informed before you notice.

Crisis alert in Slack, negative review as a HubSpot task, competitor in the press as email. Agents react automatically — in the tools your team already uses.

More about agents →

Reach & presence

What is a mention really worth?

For every source, livestep calculates reach and advertising-value equivalent. Sentiment is factored in: a positive mention in a high-reach medium counts differently from a critical one.

More about reach →

Customer voice

How an agency uses Brand Intelligence.

**Reiner Gäble** · Consulting & Brand Management · Werbeagentur SZ&P

Who it’s for

You lead an established company or own marketing — and prefer decisions based on real data rather than gut feeling.

Your company is present online

Reviews, trade media, communities. The market is already talking about you.

You have real competition

At least 2–3 competitors who are active online and fighting for the same customers.

You want data, not gut feeling

Marketing decisions should rest on real market data, not assumptions.

Pricing

All plans without contract lock-in. Try free for 7 days — no credit card needed.

Starter

€89

per month · 1 user

Brand Intelligence
AI visibility
Brand Audit
5 keywords
3 surveys

Try for free

Recommended

Growth

€199

per month · 5 users

Everything in Starter
Agents (3 incl.)
15 keywords
5 surveys
Reporting

Get started

Business

€399

per month · 15 users

Everything in Growth
10 agents
40 keywords
15 surveys
Domain aliases

Get started

Larger teams and agencies: Enterprise on request. All plans in detail →

AI chatbot add-on from €69/month · Extra agents €19/month · All prices excl. VAT

See in 30 minutes
how livestep reads a market.

Live in the platform, with real data from a practical example. You ask the questions. We show what livestep makes of it.

Book a demo Try for free

EU hosting · GDPR compliant No AI use of your data No minimum term 30 years of experience · 600+ projects

Every metric a marketing leader needs. In one platform.