Success Story: HSP Group

More Service, Less Searching – How HSP Rethinks the Digital Tax Firm Experience with AI

With the HSP chatbot, this nationwide tax advisory group is breaking new ground in digital client communication. The AI assistant answers questions about services, the team, job opportunities, and more – directly on the website, 24/7. The result: a modern, digital service experience that makes HSP more attractive to potential employees and clients – while delivering measurable insights for the partners.

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This Is What Digital Tax Firm Communication Looks Like Today

The AI chatbot is now active on many HSP firm websites – with unified branding and tailored content for each office. It relieves reception and partner teams, reduces follow-up queries, and noticeably improves the website user experience. The data? Shows: more interactions, better job applications, and clearer insights into what clients truly care about.

Available for Clients 24/7

The AI chatbot answers questions about firm services, contacts, and career opportunities directly on the website – anytime, even outside business hours.

Relief for Reception and Partners

Standard enquiries are handled automatically, reducing phone and email volumes and giving the team more time for individual client consultations.

Better Understanding of Client Questions

By analysing chat questions, each firm gains insights into which topics matter most to clients. These insights feed directly into website and service optimisation.

Continuous Bot Improvement

The integrated feedback system shows how helpful answers are, enabling ongoing optimisation and expansion of the chatbot’s knowledge.

Why HSP’s AI Solution Is a Benchmark Model

What makes this project special? Not just the technology – but the combination of scalability, customisation, and ease of use. Each HSP firm receives its own chatbot, with a tailored personality and automatic knowledge updates through intelligent website scraping. Chat reports provide directly actionable insights for firm owners and group management – including consolidated evaluations across all locations.

www.hsp-steuer.de

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In a short conversation, we’ll answer your questions about AI solutions, automation and modern customer communication. Whether you’re planning a specific project or just exploring options, we’re happy to help you find the right next step.

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