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Success Story: Blicx

Better Customer Experience with AI – Blicx & livestep Transform Qualitative Research

For a global premium automotive manufacturer, Blicx and livestep analysed a new showroom concept – based on real customer experiences. The goal: to find out how luxury must feel at the point of sale to truly resonate. Instead of spending months on manual analysis, livestep’s smart AI was used: extracting emotions, dialogues, and attention patterns from videos – quickly, GDPR-compliant, and with measurable business impact.
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This Is Modern CX Research Today

How Blicx and livestep Take Qualitative Market Research to the Next Level

Instead of sifting through hundreds of hours of video footage, an AI-powered analysis model was developed: livestep’s AI recognises facial expressions, gaze directions, micro-pauses, and dialogue contexts – fully automated. Combined with structured touchpoint analysis, this creates a whole new level of insights: faster, more objective, and with measurable benefits for design, conversion, and rollout decisions.

Emotion & Attention Tracking

AI analyses gaze direction, facial expressions, and attention zones – delivering genuine emotional insights.

Real-Time Touchpoint Mapping

Critical interactions in the sales process are automatically detected, evaluated, and contextualised.

Dialogue Understanding via AI

Using modern NLP models, conversations are captured, summarised, and interpreted for deeper insights.

100% GDPR Compliant

All data is processed on-premises – no cloud exports, fully GDPR-compliant.
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Why This AI Solution Is a Model for Modern Research

What makes this project special is not just the technology – but how it was implemented: Together with Blicx, a highly specialised yet lightweight analysis platform was built, tailored to real-world requirements – without the usual setup hurdles. Instead of relying on expensive studios or traditional interview evaluations, research here is based directly on real customer behaviour – in close alignment with design, sales, and brand management. livestep handled the entire setup: from crawler-based data capture to AI logic and visual preparation.
www.blicx.com
Daniel Bracht
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Digital transformation offers you tangible opportunities – especially in the mid-market. We show you which workflows can be automated, how to save time, costs, and resources – and how a project with livestep is structured. Clear, straightforward, and without buzzwords.
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