Matomo & AI Web Insights: GDPR-Compliant Web Analytics with Real Value

Many SMEs know that web analytics is important. But often there is a lack of time, know-how, or the right setup to actually use data in a meaningful way. This is exactly where the combination of Matomo and our AI Web Insights comes in.

New at livestep: You can optionally add Matomo as a complete managed solution – including technical operations, updates, and maintenance. Hosting takes place in Germany (Frankfurt) and is GDPR-compliant.

Matomo: GDPR-compliant web analytics with full data control

Matomo is an established open-source analytics tool and a strong alternative to Google Analytics. The key advantage: you remain in full control of your data – with no data sharing with third parties.

• Hosted in Germany (Frankfurt)
• GDPR-compliant with full data ownership
• Insights into visitors, pages, sources, campaigns & conversions
• Flexible analysis and extensions via plugins
• Open source: independent from US providers

In short: Matomo provides the data foundation for well-informed decisions.

The challenge: data is there – but what does it actually mean?

Matomo shows numbers, trends, and reports. But in practice, one question often remains: What should I do next?

Typical situations for SMEs:

• Many visitors – but few inquiries
• Unclear which pages actually generate revenue
• Bounce rates increase without an obvious reason
• Campaigns are running – but success is hard to evaluate

This is exactly where AI Web Insights makes the difference.

AI Web Insights: from web data to clear recommendations

Our AI Web Insights automatically analyze your Matomo data and translate it into clear insights and concrete next steps – without technical jargon.

• Automatic analysis of key metrics and developments
• Detection of anomalies (e.g. drops, spikes, trends)
• Identification of conversion potential and optimization levers
• Concrete recommendations for content, landing pages, and user journeys
• Less time in dashboards – more clarity in marketing

This turns “we have data” into a clear picture: What works? What slows you down? And what delivers results fastest?

Matomo optional – as a managed service by livestep

Not every company already uses Matomo. And not every team wants to manage servers, updates, and maintenance on their own. That’s why Matomo is now available from us as an optional managed setup.

• We handle setup and configuration
• Technical operations by livestep
• Updates & maintenance included
• Hosting in Frankfurt (Germany)
• Directly combinable with AI Web Insights

You get a GDPR-compliant web analytics solution – without having to worry about the technical side.

Who is Matomo + AI Web Insights ideal for?

This combination is especially suitable for:

• SMEs without an in-house tech team
• Companies with high data protection requirements
• Marketing teams aiming to improve conversions quickly
• Websites with lots of data but unclear decision-making

In short: for anyone who wants to measure in a GDPR-compliant way and act more effectively.

Conclusion

Matomo provides a strong, GDPR-compliant data foundation. AI Web Insights turns it into clear insights and actionable recommendations – so you don’t just measure, but actually optimize.

Looking for web analytics without technical effort – but with real value?

Then Matomo (optional, hosted in Frankfurt) + AI Web Insights is the right solution.

Get in touch with us – we’ll be happy to show you how to turn your web data into real growth opportunities.