The website records a total of 342 visits and 1,777 actions. Despite an average time on site of 267 seconds and 5.2 actions per visit, only 8 enquiries were generated. Around 52% of visits leave the site early. Search traffic and the Austrian market deliver the majority of qualified enquiries and show clear growth potential.
The visit volume of 342 provides a solid starting point with attention-grabbing touchpoints. The long average time on site of 267 seconds and 5.2 actions per visit indicate genuine interest from part of the audience. Most traffic comes from direct visits (289 visits), suggesting brand awareness, but generating only a small number of enquiries. Organic search traffic (33 visits) produced a disproportionately high number of leads with 7 enquiries.
Approximately 52% of visitors leave the website early, indicating a lack of clarity in the initial impression. The German homepage records 169 visits and long reading times, pointing to interest after entry. A key product or service page shows an average time on site of 102 seconds and generated 5 enquiries, highlighting strong relevance of the offering. The English contact page shows a significant orientation issue with 80% immediate exits.
The most important source markets are the United States with 81 visits, Austria with 80 visits, and Germany with 63 visits. Austria generated 7 of the 8 enquiries and is therefore a clearly prioritised market segment. The majority of users access the site via desktop devices (249 visits), which also generate most enquiries. Direct visits are numerous (289 visits) but rarely lead to enquiries, while search visits (33 visits) show particularly high quality.
Content with clear presentation of products, services, or applications attracts high attention and strong purchase intent, demonstrated by 42 visits, 102 seconds average time on site, and 5 enquiries. The German homepage attracts significant traffic with 169 visits and long engagement times but does not consistently guide users further. German contact pages convert better (e.g. 68 visits with low exit rates of 25%) compared to the English contact page with high exit rates of 80%. Newsletter and download pages attract visitors but currently generate only limited additional enquiries.
Out of 342 visitors, only 8 enquiries were generated because many visitors leave early and direct traffic is rarely qualified. The strong performance of search traffic (33 visits → 7 enquiries) shows that targeted visibility has an immediate impact. The high exit rate on the English contact page and the imbalance between direct traffic and enquiries represent concrete optimisation levers. Even small adjustments to entry pages and contact paths can significantly increase demand.
Opportunities lie in the clear demand for specific products or services and in a clearly identifiable market segment in Austria, which delivers 7 of 8 enquiries. Additional upside comes from expanding search visibility, as 33 search visits already generate an above-average number of enquiries. Risks include the high rate of early exits at 52% and the strong dependence on direct traffic (289 visits) with low enquiry conversion. The weak performance of the English contact journey (80% exits) currently limits international demand.
A clear, prioritised optimisation of entry pages with focused value propositions and prominent contact calls is required to reduce the early exit rate of 52% and convert more visitors into enquiries. In parallel, search visibility should be expanded and key product or service pages optimised, as 33 search visits already generate 7 enquiries and represent a scalable growth channel. The English contact page and mobile experience should be revised in the short term, as 80% of visitors leave at this stage and smartphones account for 88 visits. In addition, a focused market approach with localised content for Austria and prioritisation of desktop optimisation, based on 249 desktop visits, offers the strongest short-term lever to increase enquiry conversion.
