Headless commerce is the answer to a multi-channel world. Customers don’t only buy on your website — they buy via apps, social media, marketplaces, and in-store. Traditional shop systems were built for websites. Headless commerce is built for every channel.
Flexibility: You’re not tied to one frontend. Whether React, Vue, Next.js, or native apps — choose the best tech per channel. The shop backend delivers data; presentation is up to you.
Speed: Headless frontends are faster than traditional themes. No bloated templates, no unnecessary plugins — only the code you need. The result: Better performance, stronger SEO, higher conversion rates.
Multi-channel: Sell on website, app, Instagram, TikTok, Amazon, and POS — from one central platform. All channels share product data, inventory, and orders. No duplication, no inconsistencies.
Scalability: Add new channels easily. Launch an app? Sell on TikTok? Integrate POS in stores? No problem. The backend stays stable; you only build new frontends.
Future-proof: Headless commerce is based on APIs and microservices. You’re not locked in. Swap technologies without rebuilding the whole system.
Consistency: Changes to product data or inventory are made once and visible on every channel. No manual edits, no outdated data. Customers see the same information everywhere.